United Kingdom
Double Diamond
Burton Ale was a brand of British ale
brewed from 1876 to 2003.
During the 1960s it was advertised heavily by Ind Coope, especially on TV, with the jingle:
"A Double Diamond works wonders, works wonders, works wonders.
A Double Diamond works wonders, so drink some today!"
Carlsberg UK discontinued general sales of the brand in April 2003, though a small amount continued to be sold in bottles for some months.
Carlsberg UK still sells a Burton Ale seasonally in its Draught Cask series but under the Ind Coope brand, not as Double Diamond.
(Wikipedia March 5, 2009)
During the 1960s it was advertised heavily by Ind Coope, especially on TV, with the jingle:
"A Double Diamond works wonders, works wonders, works wonders.
A Double Diamond works wonders, so drink some today!"
Carlsberg UK discontinued general sales of the brand in April 2003, though a small amount continued to be sold in bottles for some months.
Carlsberg UK still sells a Burton Ale seasonally in its Draught Cask series but under the Ind Coope brand, not as Double Diamond.
(Wikipedia March 5, 2009)